In today’s digital age, data is the lifeblood of marketing. Agencies that can effectively harness and leverage data are positioned to deliver unparalleled value to their clients. Mortar AI is leading the charge in this new frontier, offering a cutting-edge Customer Data Platform (CDP) that empowers agencies to unlock the full potential of their data.
Centralisation of Data:
Mortar AI’s CDP provides a unified view of the customer by cleansing, organising, and consolidating fragmented first-party data (FPD) sources. This single view enables better segmentation and targeting, allowing agencies to create more personalised and effective marketing campaigns.
Preparation for Evolving Regulations:
As consumer privacy and data governance regulations continue to evolve, Mortar AI’s platform ensures that agencies and their clients are well-prepared. By providing valuable customer insights with rich data, agencies can map user journeys and buying habits, leading to improved decision-making and higher efficiency in targeting, ultimately resulting in increased ROI and trust from clients.
Enterprise-Grade Marketing Automation:
Mortar AI’s platform can either provide enterprise-grade marketing automation or integrate with existing marketing automation platforms (MAPs). This flexibility allows agencies to directly purchase programmatic digital campaigns, leveraging an intelligent marketing platform with a simplified interface to create complex user campaigns with a single click.
Building Look-Alike Audiences:
Mortar AI enables agencies to leverage first-party look-alike modelling to increase campaign reach in a cookie-less future. By targeting customers that resemble high-value customers through digital channels, agencies can extend their reach and acquire new business more effectively.
Predictive Analytics for Customer Retention:
Mortar AI’s predictive analytics simplifies customer retention strategies. The platform automates retention campaigns, allowing agencies to ‘build and forget’ while the tool manages the campaigns. This not only saves money by identifying and retaining at-riskcustomers before they leave but also provides agencies with a level of certainty about what a customer is likely to buy next or their likelihood to churn.
In summary, Mortar AI is redefining the way agencies use data, offering a complete suite of tools and insights that centralise first-party data, improve advertising ROI, streamline operations, ensure compliance, and empower creativity. As we move forward into the new frontier of marketing, Mortar AI stands as a pivotal partner for agencies looking to unleash the full potential of their data and drive unparalleled client outcomes.
