In the era of big data, predictive analytics has become a powerful tool for marketers, enabling them to anticipate customer needs and tailor their strategies
The advent of 5G technology is set to revolutionise the advertising industry, and when combined with programmatic advertising, it offers unprecedented opportunities for agencies. Mortar
Email marketing remains a cornerstone of digital marketing strategies, and Mortar AI, in partnership with Klaviyo, is reinventing the way agencies approach email campaigns. By
Real-time bidding (RTB) has revolutionised the way digital advertising is bought and sold. Mortar AI’s advanced demand side platform is at the forefront of this
Personalisation is key to creating meaningful customer experiences and driving engagement. Mortar AI’s strategy for scaling personalisation is redefining the way agencies approach customer engagement,
The integration of artificial intelligence (AI) into Customer Data Platforms (CDPs) is transforming the way businesses understand and engage with their customers. Mortar AI’s AI-backed
In an ever-changing advertising landscape, programmatic buying has become a cornerstone for agencies aiming to deliver efficient and targeted campaigns. Mortar AI’s advanced demand side platform (DSP)
The automation revolution in digital marketing is transforming the way agencies deliver value to their clients. Klaviyo and Mortar AI are at the forefront of
In today’s digital age, data is the lifeblood of marketing. Agencies that can effectively harness and leverage data are positioned to deliver unparalleled value to
As we delve into 2024, the digital advertising landscape is significantly transforming. The deprecation of third-party cookies has brought first-party data to the forefront, reshaping