But planning still relies on manual workflows and disconnected insight.
Closing The Loop Between Measurement and Insight
Most businesses know their marketing has inefficiencies. They just can’t pinpoint why. Mortar connects measurement, creative effectiveness and AI-powered planning in one platform, built around your own data.
Mortar identifies what is working, and what to change next. Every insight feeds the next decision.
Trusted by leading brands and agencies
The Planning Bottleneck
More channels. More data. More scrutiny.
Teams face:
- MMM rarely influences daily strategy
- Allocation debates
- Margin pressure from plan revisions
- Over-reliance on key individuals
From Insight to Action
Mortar is built as a continuous loop.
Measure what drives revenue.
Always-on MMM quantifies true incremental impact.
Understand the role of creative.
MMM + Creative links attention, recall and intent to commercial performance.
Validate before scaling.
Pulse proves real incremental lift.
Turn insight into action.
Helix generates execution-ready recommendations.
Each stage feeds the next. Nothing sits in isolation.
Four Capabilities. One Platform.
Everything you need to measure performance and plan what to do next.
MMM
Simulate Scenarios. Predict ROI.
Measures incremental revenue impact across channels. Identifies diminishing returns. Shows how reallocations will influence performance before plans are approved.
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MMM + Creative
Combining Art and Science to Scale ROI
Embeds creative effectiveness signals directly into modelling, linking message quality to commercial impact. Developed in partnership with DAIVID, this market-first capability converts creative quality into measurable revenue impact. Media and creative are optimised together.
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Helix
Insight-Led Strategy, Delivered at Speed
Turns modelling outputs into structured, execution-ready plans. Channel allocations and recommendations generated in minutes, grounded in your data.
Discover Helix →
Pulse
Your Pulse on Performance
Validates whether campaigns generated true incremental lift using controlled experiments. Clear direction on whether to scale, refine or stop investment.
See How Pulse Works →What Mortar Delivers for Businesses
Built to improve how marketing teams and media agencies plan, allocate and defend budget.
Better Use of Existing Teams
Less time pulling reports and building manual plans. More time spent on strategy and creative thinking.
More Defensible Decisions
Budget allocation is grounded in measurable revenue impact, making decisions easier to explain and stand behind.
Insight That Gets Used
MMM and creative performance data are directly integrated into planning, not left sitting in dashboards.
Improved Efficiency
Reduced manual planning effort lowers resource strain and supports scaling without adding headcount.
Who It's For
For Agencies
- Win and retain clients with clear proof of what drove growth
- Reduce time spent building decks and manual plans
- Protect margins while scaling strategy across accounts
- Show how creative and media actually influenced revenue
For Brands
- See exactly where budget is working and where it is not
- Make confident allocation decisions backed by real impact
- Bring clarity into finance and leadership conversations
- Turn performance insight into a plan for what to do next