First-party data is the new gold in digital marketing. Mortar Marketing offers an affordable, easy-to-use solution for agencies. Leverage first-party look-a-like technology, boost campaign performance with predictive analytics and real-time data integration, and gain direct access to programmatic trade desks.
Use first-party data to improve your clients’ existing customer retention whilst gaining new customers in a cookie-less world.
Harness the potential of your data to achieve your goals
Integrate your DSPs with our unique automated technology for buying programmatic media.
Mortar AI offers agencies a complete suite of tools and insights to centralise clients’ first-party data, improve advertising ROI, streamline operations, ensure compliance and empower creativity— ultimately leading to better client outcomes and business results.
Mortar AI provides a robust and scalable data infrastructure powered by AI and machine learning to cleanse, organise and securely handle first-party client data, providing one source of truth and a single view of their customer
Mortar AI provides agencies with valuable insights for strategic decision-making while automating workflows across marketing channels, boosting productivity, increasing ROAS and reducing reliance on developers and data engineers
Use first-party data to buy directly from over 450 trade desks simply and efficiently through Mortar AI
Agencies can use first-party customer data to execute hyper-personalised marketing campaigns for improved targeting, personalisation, and reduced ad spend waste
Use first-party data to build audiences that look like your high-value customers and target them through digital channels to acquire new business.
The platform ensures compliance with privacy regulations, helping agencies navigate the evolving landscape of consumer privacy and data governance.
Mortar AI allows agencies to build stronger client relationships by adding to their service offering while integrating deeper into their client’s business.
The platform offers training, onboarding support, dedicated account management and powerful insights to optimise performance and bottom-line results.
By reducing the time spent on data management, Mortar AI enables agency teams to focus on creative and strategic efforts, ultimately driving client growth and success.
Mortar AI has everything you need to master your data! From a fresh CDP, customer data platform to a sleek marketing automation platform.
Mortar Marketing is an all-in-one Marketing Automation Platform designed to meet the needs of digital media agencies and marketing companies.