The integration of artificial intelligence (AI) into Customer Data Platforms (CDPs) is transforming the way businesses understand and engage with their customers. Mortar AI’s AI-backed
In an ever-changing advertising landscape, programmatic buying has become a cornerstone for agencies aiming to deliver efficient and targeted campaigns. Mortar AI’s advanced demand side platform (DSP)
In today’s digital age, data is the lifeblood of marketing. Agencies that can effectively harness and leverage data are positioned to deliver unparalleled value to
How Machine Learning is Revolutionising Digital Media Buying for Media Agencies? Machine learning is no longer just a buzzword. From speech recognition to medical diagnosis,
What is third-party data? Third-party data is information businesses gather without a direct relationship with their customers. Third-party data is collected by a third-party data
What is first-party data? First-party data is customer information that your company has gathered and owns through various software and systems. Using this data, your