In an ever-changing advertising landscape, programmatic buying has become a cornerstone for agencies aiming to deliver efficient and targeted campaigns. Mortar AI’s advanced demand side platform (DSP)
The automation revolution in digital marketing is transforming the way agencies deliver value to their clients. Klaviyo and Mortar AI are at the forefront of
In today’s digital age, data is the lifeblood of marketing. Agencies that can effectively harness and leverage data are positioned to deliver unparalleled value to
As we delve into 2024, the digital advertising landscape is significantly transforming. The deprecation of third-party cookies has brought first-party data to the forefront, reshaping
Tuning Into the Future: The Resonance of Programmatic Audio Advertising In the cacophony of the digital age, a medium is emerging that offers intimacy without
Beyond Acquisition: How Marketing Automation Fuels Customer Retention In the quest for growth, businesses often focus on customer acquisition. However, the unsung hero of sustainable
Blending in, Standing Out: The Synergy of Programmatic and Native Advertising Decoding Native Advertising: Unlike conspicuous traditional ads, native ads blend in. They meld seamlessly
Decoding Success: Advanced ROI Tracking in Automated Marketing Automation has not only streamlined the marketing process but also intensified the competition. In such a scenario,
Beyond Generic: The Power of Personalisation in Automated Marketing In a digital world awash with marketing messages, personalisation emerges as the beacon that can cut
Crafting Seamless Experiences: Mortar Marketing’s Prowess in Advanced Marketing Automation In the intricate dance of modern marketing, automated EDM campaigns, user journeys, and SMS campaigns