Mortar Release 2.5.4


Our mission is to democratize marketing technology, fostering an equitable landscape for both enterprises and SMEs. We have achieved this through the implementation of three feature upgrades and the introduction of five new features, all aimed at levelling the playing field and empowering businesses of all sizes.

What’s New?

Feature Upgrades:

1. Integrations

When transferring data from one platform to another, such as WooCommerce, Shopify, HubSpot, and Mailchimp, it is imperative to conduct comprehensive testing to guarantee a seamless and precise migration process, specifically in the transition from one data integration solution to another, ensuring a successful outcome.

2. Frontend angular version update

We have implemented an upgrade of the Angular frontend version to 14.

New Features:

1. Customer Segment by RFMT

Customer segmentation using the RFMT framework, which encompasses Recency, Frequency, Monetary Value, and Tenure, is a strategic method employed to categorize customers based on their transactional behaviour and interaction with a business. This approach serves as a valuable tool in gaining deeper insights into the customer base, facilitating the delivery of personalized experiences, strengthening customer loyalty, optimizing resource allocation, and enabling data-informed strategic decision-making.

2. Integrating authentication

An invaluable solution is at hand for seamlessly integrating authentication into applications and swiftly securing services. This approach obviates the necessity for direct management of user storage and authentication, delivering a comprehensive set of functionalities encompassing user federation, stringent authentication protocols, user administration, and meticulous authorization controls.

By capitalizing on this solution, applications can effortlessly establish secure authentication and access control by tapping into existing user directories and identity providers. This approach simplifies user account management while concurrently fortifying security measures to ensure dependable and finely detailed authorization. Organizations can significantly elevate their application security with minimal effort by adopting this method, streamlining both authentication and authorization processes to enhance overall security robustness.

3. Access the detailed programmatic media reporting

Programmatic media reporting offers a comprehensive analysis of advertising campaign performance, utilizing a range of metrics. The Campaign Performance charts serve as a valuable tool for assessing the overall effectiveness of diverse campaigns, enabling advertisers to gauge their ability to reach the intended audience and accomplish predetermined objectives.

In addition, CTR (Click-Through Rate) and Conversion Rate Comparison charts play a pivotal role in evaluating campaign efficiency by delving into user engagement metrics. Furthermore, the Cost Metrics Comparison charts furnish a comprehensive overview of the financial performance of these campaigns, facilitating informed decision-making.

4. Utilize first-party data in campaigns as a strategic response to the impending discontinuation of third-party cookies

Harness the potential of first-party data solutions in your advertising campaigns to acquire valuable insights into your customers and website visitors. This data encompasses contact details, purchase histories, browsing patterns, and preferences.

By leveraging this wealth of information, you can craft highly focused and personalized advertisements, resulting in heightened engagement, increased customer loyalty, and improved overall campaign efficacy.

5. Incorporate a dedicated landing page into my digital media campaigns

The inclusion of a landing page within digital media campaigns entails the integration of a designated web page into the campaign’s advertising or promotional content. This landing page functions as the endpoint to which users are directed upon interacting with the ads, facilitating a targeted and personalized user experience.

Incorporating a landing page into digital media campaigns has the potential to enhance the user journey, elevate engagement rates, and optimize the overall effectiveness of marketing endeavours.

What’s Better?

1. Several modifications pertain to adjustments in the digital media procurement procedure and its associated workflow

In pursuit of this goal, substantial enhancements have been introduced to the user interface (UI) for both the creation and editing procedures. These alterations are designed to enhance the user experience by simplifying processes, rendering them more intuitive, efficient, and user-centric. The refined interface ensures that customers can navigate the media procurement process with ease, resulting in heightened productivity and overall satisfaction.

2. Prior to uploading my creative content, provide visibility into the approved creative size specifications for each respective target website

This functionality is designed to elevate the creative development and uploading process. Users are afforded the capability to access information regarding the approved creative dimensions

for individual target websites before initiating the creative content creation and upload process.

The selection of target website options will be conveniently available prior to creative upload, ensuring a flexible approach. Furthermore, this feature incorporates the display of accepted creative size specifications upon selection of a particular website, enabling users to align their creative content with the specific requirements of the chosen website.

Book a call with one of our experts today to learn how Mortar AI can supercharge your marketing campaigns and grow your business.