Whitepapers
Research That
Moves Business
Forward
Discover research-driven insights that transform how marketing works. These whitepapers go beyond trends to reveal the systems, technologies, and human decisions shaping the next era of intelligent marketing.
Case Studies
Proven Impact With Data
See how leading teams use Mortar AI to transform complex customer data into
clear, measurable business results. From streamlining fragmented stacks to
reallocating ad spend in real time, these case studies show what’s possible when
marketing stops guessing and starts using intelligence. Whether you’re optimising
media, improving ROAS, or scaling across channels, Mortar delivers clarity where
it matters most.
Utility Provider Cuts Lead Costs at Scale
Mortar helped a major utility client reduce CPL and operational costs while improving targeting precision and revenue forecasting.
Leading Utility Provider
-38%
cost-per-lead
+45%
higher conversion rate
-30%
operational costs
Luxury Fashion, Reimagined With Data
A high-end clothing label partnered with Mortar to target new customers, boost ROAS, and optimise creatives with UGC and influencer content.
Australian Luxury Fashion Brand
+20%
revenue increase
2.4x
return on ad spend (ROAS)
+60%
new website visitors
Turning Bookings Into Breakthroughs
One of Sydney’s leading tourism companies used Mortar AI to build clean audience segments and hyper-personalised campaigns, resulting in a dramatic lift in bookings.
Tourism Operator
3x
ROAS increase
$250K
revenue generated
2.5x
boost in website traffic
Driving Growth in a Crowded Market
A national conveyancing and finance brand used Mortar to reduce CPC, generate leads, and compete in an oversaturated market with targeted segmentation and automation.
Finance / Conveyancing Firm
$0.70
average CPC
+110%
increase in calls from website
350%
increase in site users
Reimagining Loyalty With Unified Intelligence
A major SA wine maker tapped Mortar to overhaul data silos and build deeper customer insights. Unified profiles helped drive higher engagement, loyalty, and spend.
SA Wine Maker
+79%
sales revenue increase
+88%
new wine club members
+64%
increase in new customers
Scaling Conversions with Clean Data
An Australian wine brand integrated Mortar AI to unify fragmented data and power predictive customer segmentation. Using first-party data, we enabled smarter targeting and elevated retention.
South Australian Wine Brand
+38%
mailing list sign-ups
+27%
increase in sales
+21%
higher average order value
