Products

Mortar OS

Above the fold

Modern Marketing.

Rewired.

The first true operating system for marketing. One intelligence
layer to unify your data, supercharge your strategy, and measure
what matters.

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Intro - Why Mortar Exists

You have the talent. You
have the tools.
But you're still guessing.

Marketing isn’t broken – it’s fragmented.

From planning and targeting to spending decisions, teams are stuck with
disconnected tools and bloated dashboards that hinder their progress. Mortar
addresses this by bringing signal, structure, and speed to modern growth teams.

Mortar AI is a next-generation platform

that enables brands and agencies to access top-tier data, plan, buy, optimise, and
report in real-time. It unifies fragmented workflows into a single, intelligent system
—no full-stack replacement required.

What is Mortar OS?

The Operating System For
Modern Marketing

Mortar is more than software. It’s an intelligence layer for your entire marketing function.

MORTAR DS
THE DECISION SPINE

Ingest, clean, enrich, and activate customer
data in minutes.

Data chaos is the enemy of good decisions. Mortar DS ingests your customer data — from CRMs, CDPs, and third-party platforms — then instantly cleans it, unifies it, and gets it ready for activation. Privacy-safe, real-time, and built to launch faster.
Mortar Helix
THE EXECUTION ENGINE

Turn a brief into a strategy and plan – Ready
for activation

Helix replaces the bottlenecks of manual campaign planning with lightning-fast execution. Upload a brief. Get a detailed strategy or media plan, ready to go. Built for marketers who want speed, structure, and strategic alignment — without switching tabs or tools.
Mortar MMM
REAL-TIME MIX MODELLING

Measure true ROI, model performance, and simulate future spend.

Mortar MMM is your media budget’s truth serum. It uncovers what’s actually driving performance, where your spend is underperforming, and how to reallocate for maximum ROI. No guesswork. Just clarity you can act on.
How It All Connects

They don’t just integrate. 

They interlock.

Each Mortar product is powerful alone. But when used together, they form a living, learning loop: DS feeds clean data
into Helix. Helix generates strategies that MMM can measure and refine. MMM sends feedback back to DS to sharpen
targeting. Every cycle makes the next smarter.

See It In Action
Key Benefits of the Full Stack
The full OS unlocks more than
efficiency. It compounds performance.

Unified strategy and
execution

Real-time insights that get
sharper with every cycle

No-code activation from data
to channel

Forecasts and simulations for
future-proof planning

Clarity between CMO and
CFO

Scalable infrastructure for
agencies and enterprises

Who It’s For

Built for two kinds of teams.
Both obsessed with results.

For Agencies:

Pitch smarter. Plan faster. Prove impact. Mortar becomes
your unfair advantage with clients.

For Brands:

Move faster, launch sharper, prove ROI with confidence.
Mortar makes marketing the engine, not the bottleneck.

The Mortar Growth Loop

This isn’t just automation. It’s
decision intelligence.

When Mortar is fully installed, your team doesn’t just move faster
— it gets smarter. From campaign to campaign, your strategy
sharpens, your targeting improves, and your budget decisions
get more precise. You’re not just running campaigns. You’re
compounding advantage.
The X Factor

We're not pitching features.
We're eliminating friction.

Every marketer knows the pain: bad data, bloated timelines, blind
decisions. Mortar strips out the noise and delivers clarity where it
counts. Your team stops guessing. Your leaders stop asking. And
you finally get answers you can act on.

Feel the OS effect.

Whether you start with one product or install the full stack, once you
feel the clarity of Mortar, you’ll never market the old way again.

Book a Free Demo