Mortar MMM – Real Time Mix Modelling
The Future of ROI Clarity Starts Here
What If You
Could Predict ROI
Before Spending
A Dollar?
TRUSTED BY LEADERS AT THE WORLD'S MOST AMBITIOUS COMPANIES
The Mortar Advantage
The Mortar Advantage
Get Real Time Data
Mortar MMM is the ace up your sleeve. Built for marketers, media agencies, and finance teams, Mortar MMM predicts the best use of marketing investment.
Unlock Full Power
Mortar’s MMM is always-on, powered by live campaign data across paid, owned, earned, and shared channels, combined with real-world factors like seasonality, promotions, and media mix.
Optimise Your Budget
Our platform predicts the best use of your marketing investment, ensuring every dollar is optimised for performance.
Unlock Full
Power
Mortar’s intuitive dashboard illuminates the path from investment to impact. Track, analyse, and optimise your entire marketing mix in one place.
- Uncover the true ROI of every marketing channel.
- Measure brand halo effects and long-term impact.
- Quantify the influence of creative, pricing, and promotions.
What Mortar MMM Does
Mortar MMM gives you a live, causal
model of your entire media mix across
the past, present, and future.
Channel Impact Analysis
See the real contribution of each channel to revenue — not just what got clicked last.
Baseline vs. Incrementality
Understand how much growth came from marketing… and how much would’ve happened anyway.
Lag & Decay Curves
Know when a campaign starts to work, how long it lasts, and when it’s time to pivot.
External Factor Isolation
Separate the signal from the noise — isolate seasonality, promos, pricing shifts, and macro trends.
Spend Reallocation Simulator
Reassign dollars across your mix and simulate outcomes instantly.
Outcome Forecasting
Preview how next month’s media plan will perform before a single dollar is spent.
What Mortar MMM Does
Built for Growth Leaders
| FEATURE | Traditional MMM | Mortar AI |
|---|---|---|
|
Speed
|
Weeks to months
|
Insights in Hours
|
|
Data Dependency
|
Stale, historical data
|
Real-time data integration
|
|
Granularity
|
Limited channel-level view
|
High user & cohort level analysis
|
|
Model Updates
|
Periodic & manual
|
Continuous, automated learning
|
|
User Accessibility
|
Requires statistical expertise
|
User-friendly, no-code interface
|
|
Forecasting Capability
|
Retrospective analysis
|
Predictive simulation (what if scenarios)
|
Features
“Mortar’s intuitive dashboard illuminates the path from investment to impact. Track, analyse, and optimise your entire marketing mix in one place”
James Zipeure, CEO at Mortar AI
Ready to build your Future?
Mortar MMM is how modern marketers take control.
Not by reacting — but by modeling, simulating, and deciding with absolute clarity.
