Mortar DS — The Decision Spine
Know Your Customers.
Really Know Them.
Mortar DS is the customer data platform that brings every signal, click, and conversation into one clean, live profile. No more silos. No more outdated lists. Just real-time, privacy-safe intelligence that actually makes marketing smarter.
Built for the Age of
First-Party Data
In a world where third-party cookies are fading and regulations are rising, Mortar DS
gives you total control of your customer universe. Ingest, unify, and enrich every
touchpoint — online and offline — in one place, in real time.
Collect data from every channel: CRM, website, ad platforms, POS, apps, events
Enrich with 3rd-party attributes (ethically sourced, privacy-first)
Stitch together identities with advanced household resolution
Maintain compliance across GDPR, CCPA, and beyond
See the Whole Customer
One Person. One Profile.
A Thousand Signals.
Mortar DS resolves every interaction into a living, breathing customer profile. You’ll know what they clicked, when they visited, how they converted, and what they’ll likely do next.
- Live behavioural insights
- Transactional and historical data in one timeline
- Predictive tagging and segment triggers
Activate With Confidence
From Data to Decision
in Seconds
Your audience lists shouldn’t live in spreadsheets. Mortar DS turns insight into activation — instantly.
Continuously sync audiences to Meta, Google, TikTok, and email tools
Build hyper-specific segments with zero SQL
Trigger personalised journeys based on real-time behaviour
Smarter Audiences. Better Campaigns.
When You Know More, You
Waste Less.
No more guessing who your best customers are. Mortar DS surfaces your highest-value audiences automatically — helping you personalise creative, reduce CAC, and lift LTV.
- Live behavioural insights
- Transactional and historical data in one timeline
- Predictive tagging and segment triggers
Integrate Everything
No More Walled
Gardens.
Mortar DS connects seamlessly to the tools you already use — and the ones you’ll use
next. It’s built to fit your stack, not replace it.
Native integrations with major CRMs, ad platforms, CDPs
Easy API access and webhooks
Custom connector support for legacy systems
Enterprise-Ready, Startup Fast
Speed Meets Security
Whether you’re managing 10,000 profiles or 10 million, Mortar DS is engineered for performance.
- Built for scale and trust — with enterprise-grade security, audit trails, and granular user controls.
- Role-based access controls and audit logs
- Built for scalability across global brands
Start With the Truth
Before you launch the next campaign, clean the data it runs on. Mortar
DS is where great marketing begins.
