What It is:
Mortar DS (Decision Spine) is the intelligence layer that transforms fragmented data into precision audience profiles ready for campaign activation. It connects securely to your CRM, CDP, cloud environment, and leading data sources like Alive Data and Circana.
What It Does:
Ingests and harmonises first-, second-, and third-party data Delivers over 60% match rates across addressable channels Enables privacy-compliant audience segmentation in real time Pushes execution-ready audiences directly into planning and buying workflows.
Why It Matters:
No more static lists, offline lag, or guessing who your audience is. Mortar DS ensures every campaign starts with clean, compliant, and campaign-ready insight — not outdated assumptions.
