The Operating System
For Modern Marketers
Your team doesn’t need another dashboard.
You need decisions made smarter, faster, and in real time.
Mortar is the intelligence layer that connects your data, reads the signals, powers your
planning and turns it all into action — across media, budget, and strategy.
Introducing Mortar AI
Smarter Marketing,
Made Simple.
Mortar AI brings all your data, planning, and decisions into one intuitive
space — so your marketing works harder, faster, and smarter. Finally, a system that
thinks like a strategist and moves like a machine.
Mortar DS transforms disconnected customer data into ready-to-activate precision segments — in real time. Whether it’s from your CRM, CDP or third-party sources, the data gets cleaned, unified, and matched with unrivalled accuracy. So you can target better, launch faster, and waste less.
Stop waiting days for briefs to become media plans. Helix turns your strategy into reality — instantly. Built for speed and intelligence, it takes the best of what marketers know and automates it into actionable plans that are ready to go.
It is entirely platform-agnostic, meaning it integrates seamlessly into existing workflows without requiring you to replace what already works.
Why wait to see what’s working? Mortar gives you live visibility across your campaigns — so you can pause underperformers, double down on what’s winning, and make smarter decisions before the budget’s already spent.
Where’s your next best dollar invested? Mortar MMM shows you. It uses predictive modelling to tell you exactly where your budget is working — and where it isn’t. No more assumptions. Just clarity that drives ROI.
With Mortar AI, every part of your marketing finally talks to each other. From data to planning to performance, it’s one connected system — built for teams that want results, not just reports.
Mortar DS transforms disconnected customer data into ready-to-activate precision segments — in real time. Whether it’s from your CRM, CDP or third-party sources, the data gets cleaned, unified, and matched with unrivalled accuracy. So you can target better, launch faster, and waste less.
Stop waiting days for briefs to become media plans. Helix turns your strategy into reality — instantly. Built for speed and intelligence, it takes the best of what marketers know and automates it into actionable plans that are ready to go.
It is entirely platform-agnostic, meaning it integrates seamlessly into existing workflows without requiring you to replace what already works.
Why wait to see what’s working? Mortar gives you live visibility across your campaigns — so you can pause underperformers, double down on what’s winning, and make smarter decisions before the budget’s already spent.
Where’s your next best dollar invested? Mortar MMM shows you. It uses predictive modelling to tell you exactly where your budget is working — and where it isn’t. No more assumptions. Just clarity that drives ROI.
With Mortar AI, every part of your marketing finally talks to each other. From data to planning to performance, it’s one connected system — built for teams that want results, not just reports.
What we offer
Three Products.
One Seamless Advantage.
The Mortar Suite brings together everything a modern marketing team needs — from
data sanity to campaign speed to budget clarity — into one powerful, plug-and-play
ecosystem.
Simulate. Forecast. Decide.
Plan With Confidence Before
You Spend
Mortar MMM lets you test strategies in advance — no guesswork.
Run live simulations to see how every dollar will perform. Forecast outcomes, compare channels, and choose the best mix before launch. Smarter plans. Higher ROI.
Prove. Optimise. Win.
Know Exactly Where Your
Budget Works
Reveal true ROI, eliminate waste, and justify every dollar.
Mortar MMM shows real channel impact — not just clicks or impressions. Uncover hidden waste, reallocate budget with confidence, and prove marketing’s value to the boardroom.
Mortar in Motion
Where Strategy Meets
Simplicity.
Mortar gives your team the building blocks to solve problems that used to require an entire department.
One single truth across all sources. Mortar centralises every customer interaction in one unified data layer — structured, deduplicated, and ready for activation. From CRM to web to offline channels, everything connects, so your team never works in silos again.
Make smarter decisions, faster. Mortar surfaces the right insights at exactly the right time, turning data into clarity. Give every team — from strategy to execution — the power to act confidently, with fewer delays and better results.
Automate your way to better results. Mortar streamlines campaign execution across channels with built-in automation that responds to real-time signals. Reduce manual effort, cut out inefficiencies, and let your budget go further.
Create journeys that feel like 1:1 conversations. Mortar lets you design high-impact customer experiences by targeting precisely, reacting instantly, and delivering messages that convert — all without the complexity.
Scale what already works. Mortar finds your top-performing customer profiles and builds intelligent audience twins, helping you reach more people who behave like your best buyers — with far less guesswork.
Built for what’s next. Mortar keeps your data practices compliant with global privacy laws and adapts with the evolving martech landscape. You stay secure, your data stays safe, and your marketing stays agile.
Spend less time explaining and more time accelerating. Mortar gives your team and your clients a shared, always-on window into performance — building trust, cutting delays, and enabling faster decisions together.
You’ll never be left guessing. From day one, Mortar offers expert onboarding, setup support, and responsive help whenever you need it. Whether it’s your first campaign or your fiftieth, we’ve got your back.
Free your team to think bigger. Mortar handles the heavy lifting — cleansing data, aligning channels, and powering automation — so your teams have more time and space to focus on ideas that move people.
Mortar Workflow Grid
Supercharge your Workflow and
Maximise Results
Automate tasks, streamline operations, and unlock peak performance with
intelligent data-driven tools
Gather
A smarter starting point.
A unified, always-on data foundation ready for activation. Mortar DS continuously ingests and matches CRM, CDP, and third-party data, transforming scattered signals into high-fidelity, compliant segments with 60%+ match rates — all updated in real time.
Unify
Everyone on the same page.
Real-time, compliant segmentation that powers personalised marketing. Mortar brings your customer data together in one place, deduplicated and enriched, so every activation is sharper, faster, and more relevant.
Enhance
Plans that plan themselves.
Quick, accurate planning that’s ready to launch. Mortar Helix turns business goals and data signals into executable plans in minutes — aligning strategy with action across channels instantly.
Single View
Everything in one place.
Seamless, error-free activation across every channel. With Mortar, you never have to juggle platforms or guess where things live — one dashboard powers it all, so your team is always aligned and always ready.
Empower
Your campaigns. Smarter every second.
Higher ROI through in-flight optimisation. Mortar continuously tracks live performance signals, allowing you to adjust spends, creatives, and targeting, so your media gets smarter while it runs.
Promote
Spend where it counts.
Smarter, data-led spend decisions that grow revenue. Mortar MMM shows which channels deliver real returns and recommends precise budget reallocations to amplify what works.
See What’s Next
Know Who’s Slipping —
And Who’s Ready to
Grow
Mortar watches what your customers do — and tells you what they’re likely to do next. From spotting churn before it happens to finding your next best buyer, you’ll unlock the kind of insight that turns retention into revenue.
Predict. Allocate. Scale.
Mortar MMM Marketing
Intelligence Hub
Forget guesswork. Mortar MMM runs live simulations that show you which
channels deliver real returns — before you spend. Reallocate budgets with
confidence. Just smarter decisions, made faster.
Videos
Watch Mortar in Action
Explore quick videos showing how Mortar simplifies customer data, boosts compliance,
and powers smarter, faster marketing decisions.
Mortar DS - The Decision Spine
Mortar Helix - The Execution Engine
Mortar MMM - Real Time Marketing Mix Modeliing
Contact Us
How can we help you?
For more information or to schedule a call contact us today.
