Imagine this:
Your marketing team walks into Monday morning stand-up, and instead of talking about decks, reporting, or chasing data from three different systems, they talk about ideas.
New campaigns. Creative concepts. Better targeting. Experiments. Optimisations.
The actual work of marketing, not the busy work of managing marketing.
What would your team accomplish if you gave them back 40 hours every month?
The Hidden Time Drain of Modern Marketing
Marketing today is both more powerful and more complex than ever:
- Dozens of channels, each with its own metrics.
- Campaign reporting that requires multiple systems.
- Leadership asking for forecasts, re-forecasts, and “what if” scenario decks every week.
Your team didn’t sign up to become data janitors or deck designers, but that’s what many marketers spend their time doing:
- Pulling reports from Google Ads, Meta, LinkedIn, programmatic platforms, and CRMs.
- Copying data into spreadsheets that no one really trusts.
- Building 30-slide decks for leadership meetings (that change the minute the market shifts).
This is work around marketing, not marketing itself. And it’s costing you more than time. It’s costing you opportunity.
40 Hours: Where Do They Come From?
From our work with marketing teams across industries, here’s where that lost time usually hides:
- Manual Reporting (12–15 Hours/Month)
Every month, someone’s copying metrics from one system to another, adjusting formats, cleaning data, and producing PDFs for leadership. Most of that effort goes into making data look good, not making data work for you.
- Deck Creation & Revision (10–12 Hours/Month)
You know the drill:
- Someone builds the deck.
- Someone else edits it.
- Leadership requests changes.
- Another version goes out.
By the time it’s “final,” the data inside it is often already outdated.
- Budget Reallocation (8–10 Hours/Month)
Market shifts. A campaign underperforms. A new opportunity appears. Suddenly, you’re manually shifting budgets, reforecasting, and explaining to finance why numbers changed, again.
- Meetings That Could Be Simulations (5–7 Hours/Month)
Lengthy discussions about “what if we…” that could have been solved in five minutes if you could simulate scenarios on the spot.
Together, these tasks easily add up to 40+ hours per month for a typical marketing team. That’s one full workweek, gone. Not because the team is inefficient, but because the tools and processes are stuck in the past.
What 40 Hours Back Could Actually Mean
It’s easy to think of “40 hours back” as just less stress. But the real benefit is what you can do with that time:
- More Creativity: Launch the campaign ideas that kept getting pushed to next quarter.
- Better Testing: Experiment with new channels, audiences, or creative strategies that could unlock new growth.
- Closer Collaboration: Spend more time aligning with product, sales, and customer success teams to create integrated go-to-market strategies.
- Customer Focus: Instead of reporting on results, spend more time talking to customers and understanding their journey.
- Faster Pivots: React to market shifts immediately because your team has the bandwidth and the data clarity to move fast.
And let’s not forget the cultural impact:
Marketing teams that aren’t bogged down by busy work are happier, more motivated, and far less likely to burn out.
Why Teams Still Lose the 40 Hours
If the value of freeing up time is obvious, why hasn’t it happened yet?
Because most marketing teams are still operating like it’s 2010:
- Disconnected data systems creating multiple sources of truth.
- Static reporting cycles that can’t keep up with real-time needs.
- Deck culture that rewards presentations instead of performance.
In short, teams are trapped by the tools and processes they inherited. Not because they want to be, but because change seemed too hard.
How Mortar Gives You Those 40 Hours Back
Mortar was built to break this cycle. With the Mortar OS platform, your team can:
- Unify Data Automatically (Mortar DS): No more chasing spreadsheets or manually cleaning data from 12 platforms. Everything flows into one source of truth, updated in real time.
- Simulate & Forecast (Mortar MMM): Stop wasting hours on “what if” slides. Run scenarios live, in meetings, and see projected ROI before spending a dollar.
- Generate Instant Plans (Mortar Helix): Skip the long planning cycles. Build media plans and strategies instantly, and update them dynamically when priorities shift.
Together, these capabilities don’t just save time. They eliminate entire categories of busy work that drain creativity, agility, and morale.
A Real-World Example
One B2B SaaS client we worked with was struggling with exactly this problem:
- Three different reporting platforms.
- Weekly budget reallocation meetings.
- Two full days every month dedicated to “board decks.”
After adopting Mortar OS:
- They cut reporting prep time by 80%.
- Stopped building static decks entirely. Simulations replaced slides in leadership meetings.
- Reinvested the time into a bold new ABM (Account-Based Marketing) initiative that increased pipeline by 22% in three months.
The Bottom Line
Forty hours a month isn’t just time. It’s opportunity.
- The campaign you didn’t have time to launch.
- The customer interviews you couldn’t schedule.
- The testing plan you postponed.
- The idea you shelved because the team was buried in reporting.
And in today’s economy, where marketing teams are being asked to do more with less, those 40 hours aren’t a luxury. They’re the difference between hitting growth goals and falling behind.
Stop Managing Marketing. Start Marketing.
If your team is spending more time creating slides and consolidating data than driving results, it’s time for change.
Mortar OS isn’t just another marketing tool. It’s an operating system designed to free your team from low-value tasks, giving them the bandwidth to do what they do best: create, experiment, and grow.
Ready to Reclaim 40 Hours a Month?
Stop managing marketing like it’s 2010.
Start operating like it’s 2025.
Try Mortar MMM free for 14 days and see what your team can achieve when they finally have time to focus on the work that actually moves the needle.
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Your marketing team is losing 40+ hours a month to reporting, deck creation, and budget shifts. See how Mortar OS frees that time and fuels growth.
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